Things to Consider When Designing and Developing your Realtor Website:
Designing and Developing your Realtor Website can be a tough task for you here are the tips which will help you.
Working with experts who design websites for realtors is the first step to creating a platform that will stand out amidst the steep competition online. The second step is being thoughtful about your website and its offerings.
The internet has made it both easy and hard for real estate agents to get leads and make sales. When we say easy, we mean accessibility, convenience, availability, service deliverability, communication, among other things. And by hard, we mean too much noise, competition, and distraction.
While some studies show that 90% of home buyers searched online during their home buying process, other studies reveal that the attention span of human beings now sits at eight seconds.
That is even lower than the notoriously ill-focused goldfish. So, having an online presence is a good thing, because it means you are presenting your solutions right where your clients are hanging out.
But at the same time, all other realtors are doing the same thing. So, your goal should be to stand out if you are to make sales.
In this article, we will highlight some of the primary considerations when designing and developing your realtor website.
This will serve as a guide to help you stand out online. But before we do that, here are the two most critical steps that you shouldn’t miss out on.
Find an expert:
There are a lot of things that you can do as a realtor to propel your business to another level – but designing and developing your website isn’t one of them.
Unless you are a professional real estate website design pro, you shouldn’t even try to think about it. In this digital age, your website is the linchpin between you and the homebuyers or home sellers.
If it doesn’t meet a certain threshold, then you will miss out on lots of deals. And guess who will be smiling to the bank? Your competitors.
So, your first step should be to identify experts who design websites for realtors and do your due diligence to choose the best one.
Have an idea of what you want:
The web designer plays a crucial role in the process – but you will need to tell them what you need first before they can weigh in.
So, you need to have things like brand colors, design ideas, etc., at the back of your head to make the process efficient.
Remember, your site needs to be personalized to your needs, and it’s why you need to bring in your ideas. Check out your peers to see what they are doing, or search online for the latest trends for inspiration.
Things to consider when designing and developing your realtor website
You’ve probably heard about this, but we will mention it anyway. Google enabled the mobile-first indexing on July 1, 2019.
This means that the mobile version of your realtor website is the starting point for what Google includes in their index and the benchmark for how they establish rankings.
In a nutshell, if your site is not responsive, it may not rank very well. But if it’s responsive, then it may potentially get rankings to boost even for desktop searches.
So, you have to make sure that your site is responsive and fits on different kinds of mobile screens.
Many realtors aren’t aware of this, but it is hard to build an excellent site without a functional program running in the backend.
Think of it as the engine of your car – you don’t see it, but it’s what runs the vehicle and ensures a good user experience
Your website’s backend works the same way. When it’s not robust, your users won’t have a fantastic experience on the platform. WordPress is one of the best “engines” for your site – but your designer will advise you more on that.
How easy or how hard is it for a user to navigate from one page of your website to another? Does your site have broken links or loading problems? Is it secured for people to leave their personal information?
Again, does it have surveys, contact forms, and a section that allows for feedback? When your site has functional problems, your prospects will likely bounce off to the next best option.
Usability and navigation:
Clients want to get from point A to point B without even realizing they are doing it – the process has to be flawless. Easy navigation is not just excellent for users; it also allows search engines to crawl your pages and rank your site.
In addition to navigation, your website also needs to display information in a clear and easy to consume manner. You should make all critical features easy to access.
Call to action:
A call to action button prompts the client to do what you’d love them to – whether its to subscribe to your newsletters, buy a home, give your call, and so on. Be sure to use the call to action appropriately.
From appearance and functionality to coding integrity and ease of use, a lot goes into designing and creating a highly competent realtor website. You and your designer should work together to create a site that will be located by clients, search engines, and serves its intended purpose.