User experience and SEO has well converged. In the year 2017, it was clearly stated that for creating the best SEO plan/strategy, you got to have one great user experience.
This change has done more than just force the SEO analyst and creative experts to meet and get down to business together.
This shift always needed a whole new thinking way when it comes to SEO. It might also make all the traditional SEO techniques quite outdated in nature. Want to know why? Let’s get to the answer then.
SEO plan/Strategies That You Got To Ditch To Move Forward With Your Business
Some of the updates:
According to the Algorithm updates in penguin, panda, Hummingbird, and RankBrain, contents are rewarded which get more clicks and help to engage users well.
While the Google webmaster guidelines have always asked the brands to create amazing content for the humans, some of the new updates have recognized user intent well.
They are currently checking out at the user signals like click-through rates, time on site and even the bounce rates to get to the final decision.
They might further recognize some of the unnatural content. You can check out some strategies, which used to work before but now have no use to them. For more help in this regard, get down to SEO consultant India now.
1.) Content for the search engines:
Previously, online content was into two silos; one is for human and another one for spiders or bots.
These silos mostly created clunky and awkward content, with heavy in keywords.
At this day, keywords hold some important points but keyword saturation will not convince search engines of the relevancy that site holds.
A friendly site with user response page will work much better in its place for sure, this is the base of your SEO plan define the audience and create content according to them.
2.) Irrelevant use of anchor text:
Relevant highlighted hyperlink text or anchor text to a target page played an important role to create a better user experience. Right now, this strategy is far from being overdone.
In its place, you might want to try highlight the text, which will offer immediate relevance along with usefulness like supporting documentation or research, to name a few.
3.) Every keyword with the individual page:
Search engines might have once responded well to the strategy of each keyword having its own page, but that redundancy is nowhere to be seen to this date.
It is now considered to be filler information, which needs to be taken down as soon as possible.
For best results these days, it is vital to consolidate pages in place of working on a topic or even category.
4.) Unnecessary link creation:
Previously, relevance used to rule and that goes for links as well, with anchor text, outbound links won’t add value if it doesn’t enhance user experience.
But, those are points of past and now people are not quite into creating some unnecessary links for sure.
Trying to avoid these points will help you to grow the SEO market well and use the power to grow your business, in return. The more you research for the points to avoid, the bigger your list will be.
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Sujain Thomas is an SEO professional and content developer based in Detroit. she has helped a lot of companies get their websites off to a good start and blogs about good writing practices and services like DietSEO agency.