The Master Plan for Acing Your SEO strategy 2018
SEO strategy or Search Engine Optimisation is the most debated and discussed subject affecting the ranking of websites on search engines like Google, Yahoo, MSN, and Bing. If you look for SEO strategies 2018 online, several sites would try to give you a list of factors that boost your SEO strategy.
Sadly, your SEO strategy should largely depend on the relevance of your website and what works for an online shopping business might not be the best for a personal blog.
These articles convey a jumbled up mix of algorithms to help boost your final placement on Google or Yahoo, but a majority of them mostly depend on mere guesswork.
Do not overwhelmed on lose yourself in the rat race to improve search engine ranking.
In this article, we will discuss the master plan for a smart improvement in your website’s search engine ranking.
The influence of user experience on SEO strategy
SEO professionals are exploiting the influence of user experience on evolving SEO algorithms. Pleasing your users should be the key to successful SEO so that they are ensured a flawless experience.
Improving user experience is what websites are trying to do in the first place, and this is also our first step in SEO strategy, which is why numerous SEO blogs are aiming this factor and working out the algorithms accordingly.
Long story short, what is good for the users is good for your search performance.
As SEO technology is advancing, we are losing transparency about user experience, which is ironically taken up by machine learning to understand consumer behavior.
Technical issues, though appearing as mere nitty-gritty details could severely impact your website’s traffic.
Issues like duplicate content, thin content, poor site architecture, and navigation, etc., could largely affect company foundation.
Even if the company’s offline marketing skyrockets or has extensive media reach, faults in technicality would bring a major setback.
For implementing flawless user experience with your website there are two primary technical SEO issues that need to be addressed:
- Major technical issues
- Minor technical issues
Major technical issues
Major technical issues have a high chance of reducing website traffic, degrade the user experience and thereby, push you back in the search engine ranking. Steer clear of these following technical issues:
Judge from your own experience: how patient are you when a website takes more than 4 seconds to load? Normal consumer behavior indicates that they would quit the website and try the other search engine results.
Hubspot has mentioned that even a 1-second delay in the loading of a website could “reduce conversions by 7%”.
Not only does the lack of website-loading optimization decrease the website’s organic search performance but also negatively affect your business.
When Firefox decreased their website loading speed by 2.2 seconds, an improvement of 15.4% in downloads was observed.
The increased use of smartphones proves that mobile-friendly sites would receive an SEO boost. and this is the most important part of SEO strategy in 2018 and upcoming years.
Smart Insights states that in the US mobile traffic has increased to 51% whereas desktop traffic has dwindled to 42%.
In case your website is not mobile friendly, hire a web designing company or an individual to enable mobile users the ease of viewing your website.
Poor site architecture
While there are tonnes of resources to build a strategic site architecture, all of them aim at the three major improvements.
Firstly, ensure that your website architecture is user-friendly so that viewers easily understand the message of your website in a way that they are not confused as to what your company conveys.
Secondly, a good site architecture should have improved indexing and crawling.
Thirdly, establishing website authority by creating backlinks is an excellent way to spread traffic to your pages and other links.
Minor technical issues
Although these technical issues would not cause as much of an impact as those caused by major issues, it is still critical to make sure that your company foundation is devoid of these drawbacks.
Broken links and 404 errors are a nightmare for any startup company. While these links may not directly impact your SEO strategy, making sure what type of broken links they are and how to fix them is indispensable.
The best free tool you can use to check 404 error is google webmaster
Add your site, verify your domain and then in your blog overview see crawl errors
Know that broken links and 404 errors are occasionally complementing each other. However, you need to address them individually because each needs a different set of steps to mend itself.
There are two types of redirecting issues: redirecting chains and 302 redirects. Unnecessary redirects are too painful for the users.
This occurs due to a redirecting chain that causes one redirect to lead to another redirect so that you are redirected to the desired website.
The reason why redirecting chain needs to be avoided is that you might be losing vital equity in this manner. 302 redirects, on the other hand, have a meager possibility of not passing through.
To stay on the safe side, try using the tried and tested approach with a 301 redirect, which will pass through PageRank and link equity.
The best and free tool is screaming frog
User intent search
User intent implies the intent with which a user searches their query or idea on a search engine.
Satisfying the search intent is greatly based on the proper use and optimization of keywords. User intent search is primarily divided into four categories: transactional, navigational and informational.
Therefore, this division would help you recognize your consumer’s intent when they visit your website so that you can capitalize on their intent for a perfect SEO strategy.
There are three smart ways to analyze keywords and implement the best ones in your content:
Learn all the questions your keyword is most associated with
You can use Answer the public
Which is free and give you amazing results for your query here is an example
Several websites could assist you in finding the questions associated with your desired keyword.
In doing so, you are gathering consumer intent with the keyword you are using.
This not only helps find the right keywords but also develop an authentic content that targets maximum audience.
Search your keyword with the word “forum” on Google
This crisp search would lead you to websites that exhibit audience engagement rate with your keyword.
After visiting such websites, you would notice that the forums have listed other SEO profiting keywords that you can derive and add to your keyword list and develop the contents accordingly.
- Use Quora
If you are smart yet lazy then your go-to keyword finder would be Quora.
Accumulating worldwide users, Quora serves as an excellent platform to explore questions and concepts related to your keywords.
Narrowing down and implementing keywords
After you have made a long list of the most beneficial keywords you need to undergo the process of narrowing them down and finding the optimal keywords.
Many believe that using a lot of keywords in your content could stream in consumers from different angles.
Despite the idea being lucrative, there is no proven efficacy of the concept. Check out the five most convenient ways of determining and implementing keywords to your content:
Finding the keyword search volume
In order to prioritize from your list of keywor+ds, this is the most convenient and common method.
You can easily find the search volume of your keywords from Google keyword search option.
Most SEO strategists recommend the use of search volume as the primary qualifier of keywords.
Take a cue from the users
This method is mostly practiced on social media websites where users are engaging in comments, posts, and shares.
These user signals are picked up by SEO strategists in order to know their consumer behavior better and learn what interest them.
Through this method you would learn that people in your industry are actually interested in the keywords you are aiming; this validation is important as it helps to know what questions, opinions, energy or approach surrounds your keyword.
Follow trends literally
The easiest way to follow keyword trend is to insert your desired keyword on Google trend search.
This would show you a graph of how well or poorly your keyword has acted over a particular stretch of time.
Keywords that have maintained a healthy growth without undergoing downfall in their fame are the ideal way to go.
Ideas that are not evergreen would be reflected on the graph and it is advisable not to aim that keyword anymore.
Following the statistics and algorithms in how your keywords are going to work out disregards guesswork so that you know for sure that your content would succeed.
Using qualifiers would give you practical data that enables you to follow real signal instead of keeping your fingers crossed hoping the keywords would work.
Simulate your competitors
One of the major ways of optimizing user intent search is to simulate your competitors. You will find your competitors once you enter your keyword into a search engine.
The websites that appear on the first page are the top-ranking competitors and you would benefit by following their prototype.
If your keyword is coming up on every article on the first page, know that you, too, have to design one that points to the particular keyword.
Word mass is less important than the smart incorporation of the keyword into your content.
Creating SEO content with effective keyword insertion
Content popularity is pivotal; however, a content that is so popular that several other websites are addressing it, there is no effective result.
What is more important than popularity is uniqueness. An SEO content does not need to arouse confusions as long as you understand how on-page and off-page search engine optimization work.
The core of good content fundamentals is influenced by a content that is different and more valuable than the top-ranked content.
Make your content stand out
Practically it is a lot easier standing out from the crowd than adding more value to an already popular content.
Differentiating your content implies that you have to keep the content as precise and crisp as possible while expressing your brand’s story.
Consumers idolize brand stories, and the lucky ones even receive media sensationalism. Capitalize upon this tactic by defying industry norms mainly.
Not necessarily have to defy them rather challenge the ideas so that people start considering the questions you are raising.
Meanwhile, your keyword related content is getting a boost of traffic from the consumers who are checking the website to understand the challenges you are presenting.
Another popular way practiced by strategists especially bloggers to make their content stand out is to gather unique data or form a unique perspective.
This method goes hand in hand with the ones mentioned above as you need original brand stories and to challenge industry norms in order to create unique perspectives.
The concept of promotion and building backlinks reach only those who want to truly invest and succeed in their website.
After you have built authentic and keyword-related SEO contents, all that is left to do is create effective backlinks and financial or media promotion.
However, a highly authoritative website does not need an abundance of backlinks. Imagine you have created a keyword-targeted page on your website.
In order to ensure that this page receives consumer traffic long after it has been posted, you need to create backlinks in the newer pages so that they take the users to the older pages.
This is because users like to think that the creator of the page has thought about the interests of the audience due to which he/she has placed the most relevant backlinks at the top of the content.
Every SEO strategy discussed in this article directly or indirectly should correspond with one another to ensure optimization. However, none of the key elements would matter if you do not take action.
SEO strategists mainly focus on the gist of these four pillars of SEO as every person has their own approach.
Nonetheless, despite how many SEO articles you read or videos you watch, experience makes successful bloggers and online franchises.
Each website has its own framework, which might not click on the SEO tactics followed by its competitors. Therefore, it is necessary that you develop your own techniques and tricks for securing the first-page rank.
these are the important SEO strategy for 2018 and upcoming years as you know google algorithm changes.
But user experience, site speed, content quality and Mobile friendliness always going to help you in outrank others.
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